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About Us

Our legacy starts with peanuts but is carried on with every scoop, spread, or squeeze of Jif® Peanut Butter.

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WE BELIEVE

The Jif® team believes in helping people and families feel comforted, empowered and delighted with classic peanut butter spreads, health-conscious choices and crave-worthy combinations. We also believe in helping places and communities be their very best.

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That means not only providing the most delicious peanut butter on the planet, but also operating responsibly, sustainably and generously — caring for the environment, treating farmers well and helping those in need.

So, every time you savor a taste of Jif peanut butter, whether it’s a spoonful of Jif No Added Sugar Creamy Peanut Butter Spread or a dollop of Jif Squeeze straight from the pouch, you can feel good knowing that you’re helping to spread some good, too.

Our Products
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Our Story

The Jif brand has been around a long time. Our peanut butter and snack offerings continue to grow and evolve so that we can serve you better. 

Meanwhile, our business operations and other initiatives keep improving, too, so we can protect the environment and nourish the greater good.

For more information on our commitments to people and the planet, please see our Corporate Responsibility Report.

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1958 Jif founded

The Jif brand is founded.

"Choosy Moms Choose Jif®" television spot debuts.

1976 Jif extra crunchy

Jif Extra Crunchy arrives.

1986 Jif plastic jar

Jif peanut butter is sold in plastic instead of glass, reducing packaging waste and greenhouse gas (GHG) emissions generated in shipping.

1991 Simply Jif

Simply Jif® Peanut Butter debuts on shelves.

1994 Jif Reduced Fat Jar

Jif® Reduced Fat Peanut Butter is introduced.

The brand begins partnering with The Peanut Institute, a non-profit organization that supports nutrition research, educates the public and promotes healthy lifestyles.

The Jif brand begins its partnership with the Boys & Girls Clubs of America.

2006 Jif to go

Jif To-Go® Peanut Butter is introduced.

Happy 50th birthday, Jif!

2009 Jif Natural

Jif Natural Peanut Butter arrives.

The J.M. Smucker Company implements a Sustainability Strategy and begins measuring progress.

2014 Jif Olympics

The Jif brand becomes a proud sponsor of the U.S. Olympics Team.

The brand begins purchasing palm oil in a way that contributes to the production of certified sustainable palm oil.

The J.M. Smucker Company (parent company of Jif) donates more than 4 million pounds of food, including Jif products, to food banks across the country.

2020 Jif Squeeze

The Jif v Gif campaign goes viral. Jif Squeeze and Jif No Added Sugar make their debut.

2021 Jif Natural Squeeze

Jif Natural Squeeze is introduced.

GLOBAL SUPPLIER CODE OF CONDUCT

We only work with direct suppliers who contractually agree to labor standards that protect human rights. We use social compliance audits to help ensure that our suppliers’ practices are aligned with our Basic Beliefs.

For more information on our commitments to people and the planet, please see our Corporate Responsibility Report.

For more information about our parent company, visit  www.jmsmucker.com.

Ethical Palm Oil Purchasing Principles, Policies and Procedures

Protecting Forests

  • No development in high-carbon stock forest areas or high-conservation-value areas
  • No burning to clear land for new planting or replanting.

Protecting Peat Lands

  • No new development on peat lands, regardless of depth.
  • Apply Best Management Practices for existing plantations on peat lands and explore options for restoration when feasible.

Fostering Positive Impacts on Human and Community Rights

  • Respect and support the Universal Declaration of Human Rights.
  • Respect and recognize the rights of all workers.
  • Facilitate the inclusion of smallholders in the supply chain.
  • Prohibit the use of forced and child labor, and human trafficking.
  •  Respect land tenure rights, including the rights of indigenous and local communities to give or withhold their free, prior and informed consent to all new development or operations on lands to which they hold legal, communal or customary rights.
  • Resolve all verifiable complaints and conflicts through an open, transparent and consultative process.

OUR COMMITMENT

Jif® is passionate about delivering high-quality products and doing the right thing. But sometimes, the “right thing” is a tough nut to crack. So through the work to realize our corporate objectives, as part of The J.M. Smucker Co., we have committed to specific, actionable guidelines and goals to keep us accountable. Below are just a few examples.

Exceeded our 2020 Corporate Environmental Impact Goals

DIVERT WASTE

Divert 95% of waste from landfills to alternative uses (Final 2020 Result: 96.2%)

REDUCE WATER

Reduce water-use-intensity by 15% (Final 2020 Result: 18.7%)

REDUCE EMISSIONS

Reduce greenhouse gas-emissions-intensity by 10% (Final 2020 Result: 26.1%)

Corporate Packaging Sustainability Commitments

  • Striving for 100% recyclable, compostable or reusable packaging materials by 2025
  • Making How2Recycle information available for all packaging by 2025
  • Ensuring 100% of fiber-based packaging is from recycled and/or certified sources by 2025
  • Working toward including 30% post-consumer recycled or renewable resource materials in plastic packaging by 2030

We will be announcing our new environmental impact goals this fall. For more on our environmental sustainability commitments visit: https://www.jmsmucker.com/our-impact/healthier-planet 

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